Is Apple in for a rude awakening? - News - Know Your Cell

Apple is past its prime, and it's probably not going to churn out anything quite as innovative as we've seen from it the past. That's the opinion of former Apple engineering manager Dan Crow, who just called the company out on its recent flops with iOS 6 (namely Maps) and the lack of luster in its latest iPhone and iPad releases.?

Crow believes that Apple has made an obvious shift away from what made its sales so strong to start; the user experience. From his piece in The Guardian:

"Replacing Google Maps with an obviously inferior experience shows how much Apple has changed. Apple's success had been all about offering users the best possible experience; suddenly it is willing to give users a clearly worse experience to further its corporate interests - in this case its long-running dispute with Google. We might expect this sort of behaviour from Microsoft, but we don't expect it from Apple."

Ouch. And if that wasn't enough, he goes on to point out the fact that the company did?in fact launch a fourth-generation iPad way too close to its predecessor, and for really no good reason at all:

"Maps is the most obvious recent sign of changes at Apple, but there are other, more subtle, signs of a creative slowdown. The iPad 4 launched just six months after the iPad 3 with Retina Display. It doesn't improve substantially over the previous version, yet has managed to annoy users who just bought an iPad 3."

To be fair, he does also mention that the iPhone 5 is perhaps the best smartphone currently on the market. But for the little changes made between the 4S and the 5, Apple may have taken things just a touch too far. In Crow's words, the company totally over-hyped the phone's launch. And over-hyping usually doesn't sit so well with the folks who actually end up buying the product based on all of the damn hype:

"The problem with over-hyping is that people notice, and over time it erodes their faith. There are only so many times you can be told that a relatively small increment is "the greatest thing ever in the history of everything ever" before you get jaded."

So, what does this all mean for Apple? Is it in for a rude awakening? No, probably not. But if Crow is on point here, it may already be well past its prime:

"The loss of Steve was devastating - the entire company was built around him and the mistakes we have seen since he left are entirely consistent with a very hierarchical organisation trying to find its way without its leader. I think in hindsight, we will see that Apple's peak of creativity, innovation and leadership was early 2012."

Let us know what you think. Does Apple seem less concerned with its loyal users? Are you still fan, or will you be giving all your love to Android?

[The Guardian]

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Source: http://www.knowyourcell.com/news/1669131/is_apple_in_for_a_rude_awakening.html

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