disputant calderon: iPad estimated to be cornering nearly 73% of Chinese tablet market

Thursday, August 9, 2012

iPad estimated to be cornering nearly 73% of Chinese tablet market

We're used to seeing tablet market share illustrated on the world stage. China, however, has usually been untouched. Analysys International has taken a crack at decoding the market and has bucked a few expectations in the process: according to its estimates, the iPad's lead is even larger in China than it is worldwide. About 72.7 percent of all tablets sold in the country during the second quarter were Apple-flavored, while homegrown hero Lenovo was a distant second at 8.4 percent. Everyone else had to contend with less than four percent and reflected the more diverse Chinese technology sphere -- relative heavyweights like Acer, ASUS and Samsung had to hob-nob with brands that have little recognition elsewhere, such as Eben and Teclast.

The researchers credit Apple's lead, a 7.8-point gain, to a combination of the new iPad and a price-cut iPad 2. We'd add that Analysys' figures might not tell the whole story, though: China is well-known for its thriving shanzhai market, where legions of KIRFs and very small (usually Android-based) brands likely slip under an analyst group's radar. That said, it's still an illustration of how Apple's influence in tablets is a distinct reversal of its much smaller smartphone share, even in a nation that's a hotbed of Android activity.

Filed under: Tablet PCs